Grant Cardone Doubles Down on Bitcoin at $59K Average — Strategic Bet or Contrarian Gamble?

Real estate mogul Grant Cardone has made a significant move in the crypto space, with his firm Cardone Capital quietly building its Bitcoin position to approximately 2,700 BTC during the recent market slump. According to a post shared by Cardone on X, the average acquisition price sits around $59,000 per coin, placing the total value of the stake at roughly $159 million at current prices.

While no independent public filing has verified the exact size of the holding, data from BitcoinTreasuries.net suggests that if confirmed, Cardone Capital would rank 30th among corporate Bitcoin holders globally — sitting just behind The Smarter Web Company plc on the leaderboard.

The timing of the purchases is notable. Bitcoin has been under significant pressure, declining 19.27% over the past 30 days and losing nearly 32% since the start of the year. Rather than pulling back, Cardone treated the selloff as a buying window — a classic accumulation-during-dip strategy favored by long-term believers in the asset.

**Cardone Buys While Strategy Prepares to Sell**

The move stands in sharp contrast to the direction taken by Michael Saylor's Strategy — the world's largest corporate Bitcoin holder, sitting on 847,363 BTC worth an estimated $50 billion. The company recently introduced its Digital Credit Capital Framework, which formally authorizes the sale of up to $1.25 billion worth of Bitcoin. Proceeds from these sales are earmarked to cover preferred dividends, interest obligations, and buybacks of preferred and common stock. The framework also bumped the dividend rate on Strategy's STRC preferred stock to 12%.

This policy shift followed Strategy's first-ever Bitcoin disposal on June 1st — a modest $2.5 million sale that sent shockwaves through the market. The significance wasn't in the dollar amount but in what it symbolized: Michael Saylor, long considered the most vocal advocate of a never-sell Bitcoin policy, had broken ranks. Bitcoin has struggled to recover since, hovering around the $60,000 level.

**ETF Outflows Hit Record Highs**

The selling pressure isn't limited to Strategy. U.S. spot Bitcoin ETFs recorded approximately $4.06 billion in net outflows during June alone, according to data from SoSoValue. That figure marks the largest monthly redemption since the funds were launched in January 2024, surpassing the previous record of $3.56 billion set in February 2025. BlackRock's IBIT fund accounted for the majority of those exits.

Combined with retail selling, the trend puts Bitcoin on course for a third straight quarterly loss, having already shed 22% in the first half of 2025.

**Technical Signals Hint at a Possible Floor**

Despite the gloomy sentiment, technical analysts are pointing to one potentially encouraging signal. On the weekly chart, Bitcoin's price has touched the lower Bollinger Band — historically a zone that has marked local bottoms and preceded meaningful price rebounds. Bollinger Bands measure volatility through three lines: the upper band, the lower band, and the midline. When price reaches the lower band under high selling pressure, it has often signaled exhaustion among sellers.

Whether this represents a genuine floor or a temporary pause in a deeper correction remains to be seen. But for buyers like Grant Cardone, the setup was compelling enough to act.

**The Bigger Picture**

Cardone Capital's accumulation during one of Bitcoin's most difficult stretches of 2025 reflects a divergence in corporate crypto strategy. While institutional giants like Strategy begin to monetize their positions, a new wave of buyers appears willing to absorb the supply. June's record ETF outflows and continued price weakness tell one story — but Cardone's 2,700 BTC position tells another.